Eric Karp is the Head of Brand Licensing for The Arena Group and for the 5-Hour Energy family of brands. His team manages all brand licensing businesses of the company, including large scale retail programs featuring branded products, book publishing, branded location-based real estate projects, fan merchandise, badging and content licensing.

Eric joined the company in November of 2024, after 22 years of robust licensing experience at Fox & Disney, MGM Studios, Crayola, BuzzFeed, and Vox Media. Throughout his career, initiatives that he led have generated several billion dollars in retail sales and have been celebrated with two Licensing Industry Excellence Awards.

He holds a Bachelor of Arts in Religious Studies from the University of Virginia, and a Master of Arts in Documentary Film from The American University. Eric also serves on the Licensing Industry Merchandisers’ Association Board of Directors.